facebook
twitter
vk
instagram
linkedin
google+
tumblr
akademia
youtube
skype
mendeley
Page translation
 

Linguistic personality in the context of business discourse

Linguistic personality in the context of business discourseLinguistic personality in the context of business discourseLinguistic personality in the context of business discourse
Buchatskaya Svetlana, head of a chair, candidate of psychology, associate professor

Vinnytsia State Pedagogical University named after Mikhail Kotsyubinskii, Ukraine

Championship participant: the National Research Analytics Championship - "Ukraine";

the Open European-Asian Research Analytics Championship;

УДК 811.11’23

 The article is dedicated to the structural components of linguistic personality and its role and place in business discourse. The analysis of approaches to the selection of discourse types and business discourse characteristics in the context of the field has been introduced.

Keywords: linguistic personality, business discourse, speech action, structural components, field discourse.

 В статье исследуются структурные компоненты языковой личности, ее роль и место в деловом дискурсе.  Представлен анализ подходов, с помощью которых выделяют типы дискурса и особенности делового дискурса в контексте отраслевого в часности.

 Ключевые слова: языковая личность, деловой дискурс, речевой акт, отраслевой тип дискурса, структурные компоненты.

 INTRODUCTION

 Language provides social life of humans. The historical experience of man’s and nation’s life is reflected in culture that expresses the spirit of history and epoch, and thus leads to intercultural communication. The global nature of peoples’ communication nowadays requires the humanistic orientation, which due to cross-cultural communication would allow a person to thrive and evolve basing on the unity of universal and national values. A special role in the development of humanistic personality and creating a favourable atmosphere for the dialogue of cultures is played by a language which serves as environment for the development of human relationships. The success of intercultural communication depends on the carrier of culture and language values, attitudes, knowledge and behavioural responses, who is defined as a linguistic personality.

The problem of definition of linguistic personality and its functioning in different areas of communicative behavior is reflected in the works of Ukrainian and foreign researchers (Bogin G.I., Zasyekina L.V., Karasik V.I., Karaulov Y.N., Krasnyh V.V., Seville-Troike M. and others).

Interest in a human as a linguistic personality can be traced in numerous approaches and interpretations of modern linguistics as well as psychology and psycholinguistics. However, verbal behaviour properties and functioning of linguistic personality in business discourse have not been the object of complex analysis, no synthesis of typological characteristics of business English discourse has been introduced. Hence the relevance of the research is due to the theoretical and practical necessity of studying the issue.

The aim of the study is an attempt to identify the main characteristics of business English discourse, to determine the role and place of business discourse in the linguistic personality activity.

Main body

 At the present stage of the development of linguistics, there are a great number of approaches to the analysis of discourse as well as to the distinguishing of its types. However, there is no diversity in approaches to study discourse, considering human behaviour as speech activity and the minimum dependent unit of discourse is a speech act. The term "discourse" put into circulation by American linguist Zellig Harris, has gained a wide range of meanings and approaches, which cover the following:

1) discourse as "language above the level of the sentence or phrase»

(S. Harris, M. Stubbs, D. Shyffrin, V.Zvegintsev);

2) discourse as any "use of language" (G. Brown, G. Yule, R. Fasold);

3) discourse as utterance (H. Clark, D. Shyffrin);

4) discourse as text together with extralinguistic (pragmatic, socio-cultural, psychological, etc.) factors, text as a purposeful social action, component of the interaction between people and their mechanisms of consciousness (cognitive processes), the "language in life" (N. Arutyunova).

The generalized definition of discourse suggested by F. Batsevych should be also introduced. It claims that “discourse is the type of communicative activity, interactive phenomenon, the speech stream, which has various forms of expression (oral, written, paralingual), occurs within a particular channel of communication and is governed by the strategy and tactics of participants involved in communication"[1, p.158].

Interpreting the linguistic relevance of discourse as the most substantial category of speech code enables language researchers in the communication process to discover new prospects in studying live human interactions. Observations proved that discourse is not only a specifically structured category of communication, but the unit of speech code within which a particular interaction of semantic, syntactic and pragmatic components is revealed [1, 3, 8].

Discourse is an aggregate of human speech activity which is cognitive and communicative by nature. Hence communicative activity (i.e. discourse) is defined by specific aims and intentions in which a communicant (i.e. linguistic personality) builds up his communicative strategies and tactics.

Problems concerning functioning of linguistic personality in terms of communication, where it is regarded as a generalized image of the carrier of cultural and linguistic values, attitudes, knowledge, behavioural responses and typological features and styles of communication belong to the core issues in the theory of linguistic personality. Our interpretation of linguistic personality tends to be grounded on the definition of the personality as a certain person with particular individual mental, emotional, motivational and volitional qualities.

Interpretation of linguistic personality as a set of cognitive, motivational and emotional characteristics of a person serving a ground for its identity, expressed in language, allows distinguishing structural components of linguistic personality.

Linguistic personality comprises three main components: cognitive, emotional and motivational. The cognitive component is represented by linguistic ability as a psycho physiological background of  language acquisition, provided by physical substrate of speech activity – the brain; language abilities, as individual specific characteristics of a person that create the prospective possibilities for the effective mother tongue acquisition both orally and in written form; linguistic knowledge as a set of linguistic (phonological, lexical, grammatical, pragmatic) and encyclopaedic knowledge - common system of well-arranged and ranked units about the world; linguistic strategies as individually peculiar ways of perception and generation of information comprising skills (subconscious automated language operations), skills (heuristic perceived performance in different speech contexts); linguistic competence as a set of knowledge and effective strategies to use their mother tongue; the language picture of the world as amount of knowledge about the world, expressed in the language and subordinate to ethnic vision of specific national and cultural environment carriers [6 , p.24].

Emotional component includes emotional attitude of a person to language reality, in other words – peculiarities of mother tongue functioning, the level of its development, extension and usage in different spheres of social life.

Motivational component embraces aims, motives and intentions. This component provides transformational regularities from evaluation of individual speech activity to understanding oneself as a linguistic personality who is a carrier of the national culture and representative of the national identity. The ultimate aim of linguistic personality self development which is his motive respectively is the formation and improvement of mother tongue means to express the major categories in his native culture.

Establishing the structure of linguistic personality and peculiarities of its functioning through interaction of defined components makes it possible to outline the main directions in the development of linguistic personality in contemporary social environment. The directions focus mainly on those aspects that are not provided by psychophysiological features of the person but are caused primarily by the influence of social factors, namely by structured category of communication.

As part of our research, in the context of business discourse the concept of “linguistic personality" involves considering its language constituent as a system cultural "enzyme" and the mechanism of its development as well as treating it as the personality forming ensemble of how the character of language culture mastering affects individual and social traits of a person. Linguistic personalities may manifest in different contexts of human life - professional, interpersonal, intimate.

Since the subject interest lies in functioning of linguistic personality in terms of business discourse, at this stage the approaches to determination of discourse types need to be analysed.

V. Karasik distinguishes two types of discourse: personal (personality-oriented) and institutional (field), considering them from the positions of various branches of human knowledge. That is to say institutional discourse has as many varieties as institutions: political, educational, scientific, religious, military, sports, health, media discourse, etc [8].

Somewhat different approach is employed by O. Yashenkova who distinguishes types of discourse according to the field of communication: teaching, medicine, advertising, religion and politics [10, p.190-192].

Analysis of different scientific approaches to point out types of discourse has proved that business discourse covers all types of institutional discourse and provides communication, specified by social functions of the participants and regulated both in content and form. Institutional discourse (communicative activity) is a specialized kind of communication between unacquainted people, who have to communicate in the given coordinates of status and role relationships.

Business discourse (communication) is the fundamental component of social communication in the commercial, administrative, legal, economic and diplomatic spheres. New economic and social conditions led to the commercial and organizational activities in which a great number of people is involved. This situation emphasises the necessity of learning speech patterns used in business communication, improving the linguistic competence of people engaged in social and legal relationship and those who carry out their professional duty.

The ability to conduct business negotiations successfully, properly compose text documents, work with documents is considered to be the most important component of the professional culture of every educated person. Speaking and communicating properly, discussing, commenting - all these kinds of speech activity are a must to be acquired and used in daily professional communication.

A certain type of linguistic personality is particularly evident in the professional and business spheres. The integration concept of linguistic personality suggested by Y. Karaulov treats its structure as a unity of lexicon, thesaurus and pragmatics, which correspond to the following levels:

  • 1) the verbal - semantic level, i.e. natural language fluency;
  • 2) the cognitive level which covers “mentifacts” (term introduced by V. Krasnyh) - knowledge, concepts, ideas that shape the world picture of the speaker;
  • 3) the pragmatic level, which includes the objectives, motives, interests and intentions of the speaker.

 

 

It is important to emphasize that business communication involves the ability to use one’s own tactic and strategic experience. In order to achieve a certain result, due to practical activity and intentions of communication participants, in business discourse the following strategies are used:

  • a strategy of receiving information;
  • b strategy of providing information;
  • c strategy of retaining information

 

 

A required condition for successful business discourse is to possess the knowledge of communicative code, which is a system of principles, rules and conventions, which are based on certain categories and criteria and regulate the speech behaviour of the participants. Australian linguist M. Holliday singled out three groups of parameters that form the register of communication: the discourse sphere, the social role disposition and mode of discourse.

The rules and registers of communication pointed above tend to constitute that the language of business discourse spoken by the representative of any language culture must be not only perfect in terms of linguistic rules, but should comprise features of expressiveness, argumentation, logic, accessibility, clarity, etc. A representative of language culture should have a good command of all functional styles of native language: official, scientific, publicist, colloquial. This means that a business person, for example, can equally easily write a scientific report or article, speak at a press conference, give an interview, write a presentation speech, greetings, requests, to say nothing of professional speech activity - drafting documents, conducting meetings, negotiations and business meetings.

As mentioned above, the linguistic personality expresses language behaviour in professional communication, defined as specially organized guided process of exchanging messages of understanding based on scientific principles, organization of mutual understanding, achieving of optimal interaction, mutual cognition in various fields of activity of the participants of professional communication. Professional communication is essential for realization of any activity associated with the interaction of people.

CONCLUSIONS

The study of linguistic personality in terms of business discourse helped to understand the fact that any person who is served by the language not only as a set of linguistic rules, but primarily as a means of expressing national cultural space can function as a linguistic personality, whose development is based on comprehensive coverage of all of its structural components (cognitive, emotional, motivational) that are affected by social factors. A detailed study of the linguistic personality of the subject as a complex psychological study enables significant progress in solving urgent problems - psycholinguistics (the phenomenon of bilingualism and its psychological mechanisms), social psychology (problems of communication), ethnic psychology (problems of ethnic consciousness, national character, national and cultural space of formation of interethnic tolerance), educational and age psychology (the problem of language genesis and developmental influences to create a program to optimize its conditions). It should be noted that among the prospects of further business discourse studies the thorough study of its strategies and tactics is of great importance, as well as features of the linguistic personality of the English-language discourse.

 

References:

  1. Batsevych, F. S., 2001. Text, discourse, speech genre: balance of notion. Kharkiv National University Scientific Journal. Philological Series, 33. Kharkiv. 345p.
  2. Vorobjov V.V., 1998. Linguistic personality and a national idea. Peoples Education, 5. pp: 25-30.
  3. Donets P.M., 2005. National and cultural specific feature of discourse. Discourse as cognitive-communicative phenomenon: a monograph. Ed. Shevchenko I. S. Kharkiv. Constanta.pp.198 -232.
  4. Yeremeeva O.A., 1991. Of the concept of “linguistic personality". Linguistics: interaction of concepts and paradigms. Vol. 1. Part 2. Kharkiv.
  5. Zasyekina L.V., Zasyekin S.V., 2002. Introduction to Psycholinguistics. Ostroh: National University "Ostroh Academy" Publishing house. pp. 168-189.
  6. Zasyekina L.V., Zasyekin S.V., 2008. Psycholinguistic Diagnostics: Textbook. Lutsk : RVV "Tower" of  Volyn National University named after Lesya Ukrainka.pp.18-26.
  7. Common European Guidelines for Language Education: Learning, teaching, assessment, 2003. Scientific editor of the Ukrainian edition. Doctor of pedagogical Sciences, Professor S. Nikolayeva. Kyiv. Lenvit. 273p
  8. Karasik V.I., 1998. Of discourse categories. Linguistic personality: sociolinguistic and emotive aspects: Scientific Journal. Volgograd. Saratov. Peremena Publishing House.pp.87-93.
  9. Susov I.P., 1989. Personality as a subject of verbal communication. Personal aspects of verbal communication. Tver, pp.16-24.
  10. Yashenkova O.V., 2011. Basic theory of verbal communication. Students’Individual work manual. Kyiv. PC "Academy. 304p.
0
Your rating: None Average: 7.8 (16 votes)
Comments: 14

Kosykh Elena

Уважаемая коллега! Доклад содержит интересную компилятивную часть, нацелен на дальнейшее исследование актуальной проблемы ЯЛ и дискурса. Каково Ваше представление о соотношении в триаде текст - высказывание дискурс? Успехов! Е.К.

Kosykh Elena

Уважаемая коллега! Доклад посвящён актуальной проблеме дискурса, явлению языковой личности. Интересна информация о перспективах исследования и обобщение материала. Успехов! Е.К.

Parzulova, Mariyana

Спасибо коллеге за актуальный и значимый доклад. Желаю успехов в будущей работе! М. Парзулова

Hamze Dimitrina

Уважаемая коллега! Большое Вам спасибо за очень интересный для меня доклад! Любезно бы только обратила Вам внимание на некоторые аспекты исследования: 1. Чувствуется отсуствие эмпирического метериала; 2. Преобладает общая информация (кстати очень ценная и важная) о природе и специфике дискурса за счет главной цельи изыскания и таким образом получается известный дисбаланс – ускользает из фокуса центральная проблематика статьи. Производится впечатление о известной неупорядоченности текста; 3. Доминирует реферирование точек зрения разных ученых в той сфере научного знания, но не хватает личной позиции автора; 4. Выводы тоже немножко отбегают от основной темы конкретного исследования. Желаю успехов во всем! С уважением! Димитрина

Nazina Olga Vladimirovna

Уважаемая Светлана Михайловна! Ваше исследование роли и места языковой личности в деловом дискурсе несомненно является актуальным, значимым и достойным высокой оценки. Благодарю за интересную, ценную в содержательном плане работу. С уважением, Ольга Назина

Olena Nazarenko

Тема делового дискурса является исключительно важной и перспективной в современной лингвистике. Спасибо Вам, Светлана, за актуальный и содержательный доклад! С уважением, Назаренко Елена

Gribova Natalia

Уважаемая Светлана! Тема языковой личности в пространстве делового дискурса очень значима для современного общества, находящегося на пути экономической глобализации. Несомненную важность и перспективу имеет детальное изучение этого аспекта в русле когнитивистики. Поддерживаю мнение коллег, желаю успехов и творческих открытий! Грибова Н.Н.

Eugenia Mincu

Уважаемая Светлана! Тема очень актуальна. С интересом прочитала Ваш доклад. С уважением и пожеланием успехов! Евгения

Zalevskaya Alexandra Alexandrovna

Уважаемая Светлана Михайловна! полностью поддерживаю Ваше заключение относительно роли психологических исследований в изучении специфики языковой личности и дискурса как такового. Более того, уверена в необходимости даже более широкого - интегративного - подхода к этим феноменам с позиций комплекса наук о человеке, поскольку только с такого уровня исследования можно построить теорию объяснительного типа (пока что почти все остается на описательном уровне, вследствие чего многократно множатся книги и обладатели ученых степеней и званий, но мало нового добавляется в фундаментальной науке). Желаю Вам больших успехов на этом пути! Залевская Александра Александровна

Lee Valentin Sergeevich

Уважаемая Светлана Михайловна, проблема, которая рассматривается в Вашей статье, в высшей степени актуальна и значима как в теоретическом, так в практическом отношении. Деловой дискурс как один из типов т.н. институционального дискурса в последние годы привлекает внимание лингвистов разных профилей. Ваш подход интересен прежде всего для тех, кто занимается вопросами межкультурной коммуникации. У меня учатся магистранты из Китая, которые активно интересуются европейским деловым дискурсом (они считают, что англоязычный и русскоязычный деловые дискурсы однородны и принципиально отличаются от китайского). То, что Вы особо подчеркиваете значимость в деловой беседе лингвистической индивидуальности (языковой личности) коммуникантов делает Ваш подход не просто разносторонним, но и в высшей степени убедительным. Желаю Вам успехов в работе над очень перспективной темой. Ваш коллега Валентин Сергеевич Ли.

Shumenko Olha

Уважаемая Светлана! Ваша статья очень интересна и актуальна. Желаю Вам успехов в дальнейших исследованиях.

Loshchenova Iryna

The psychological understanding of linguistic personality formation may be of crucial importance in terms of future linguists' professional training. It's great your thesis presents an example of the necessary coordination of different sciences in profound students' education. Good luck!

Karimova Nilufar

The report focuses on the issue which is important in today's business-developing world. As we know, business relations are widening day by day all over the world. The language of business discourse is one of the main factors that highly influence on the success of business communication. From this point of view, the study of linguistic personality in the context of business dicourse is significant.

Kobyakova Iryna

Уважаемая Светлана! Спасибо за исключительно интересный и важный доклад! Желаю Вам здоровья и всего доброго. Ирина Кобякова
Comments: 14

Kosykh Elena

Уважаемая коллега! Доклад содержит интересную компилятивную часть, нацелен на дальнейшее исследование актуальной проблемы ЯЛ и дискурса. Каково Ваше представление о соотношении в триаде текст - высказывание дискурс? Успехов! Е.К.

Kosykh Elena

Уважаемая коллега! Доклад посвящён актуальной проблеме дискурса, явлению языковой личности. Интересна информация о перспективах исследования и обобщение материала. Успехов! Е.К.

Parzulova, Mariyana

Спасибо коллеге за актуальный и значимый доклад. Желаю успехов в будущей работе! М. Парзулова

Hamze Dimitrina

Уважаемая коллега! Большое Вам спасибо за очень интересный для меня доклад! Любезно бы только обратила Вам внимание на некоторые аспекты исследования: 1. Чувствуется отсуствие эмпирического метериала; 2. Преобладает общая информация (кстати очень ценная и важная) о природе и специфике дискурса за счет главной цельи изыскания и таким образом получается известный дисбаланс – ускользает из фокуса центральная проблематика статьи. Производится впечатление о известной неупорядоченности текста; 3. Доминирует реферирование точек зрения разных ученых в той сфере научного знания, но не хватает личной позиции автора; 4. Выводы тоже немножко отбегают от основной темы конкретного исследования. Желаю успехов во всем! С уважением! Димитрина

Nazina Olga Vladimirovna

Уважаемая Светлана Михайловна! Ваше исследование роли и места языковой личности в деловом дискурсе несомненно является актуальным, значимым и достойным высокой оценки. Благодарю за интересную, ценную в содержательном плане работу. С уважением, Ольга Назина

Olena Nazarenko

Тема делового дискурса является исключительно важной и перспективной в современной лингвистике. Спасибо Вам, Светлана, за актуальный и содержательный доклад! С уважением, Назаренко Елена

Gribova Natalia

Уважаемая Светлана! Тема языковой личности в пространстве делового дискурса очень значима для современного общества, находящегося на пути экономической глобализации. Несомненную важность и перспективу имеет детальное изучение этого аспекта в русле когнитивистики. Поддерживаю мнение коллег, желаю успехов и творческих открытий! Грибова Н.Н.

Eugenia Mincu

Уважаемая Светлана! Тема очень актуальна. С интересом прочитала Ваш доклад. С уважением и пожеланием успехов! Евгения

Zalevskaya Alexandra Alexandrovna

Уважаемая Светлана Михайловна! полностью поддерживаю Ваше заключение относительно роли психологических исследований в изучении специфики языковой личности и дискурса как такового. Более того, уверена в необходимости даже более широкого - интегративного - подхода к этим феноменам с позиций комплекса наук о человеке, поскольку только с такого уровня исследования можно построить теорию объяснительного типа (пока что почти все остается на описательном уровне, вследствие чего многократно множатся книги и обладатели ученых степеней и званий, но мало нового добавляется в фундаментальной науке). Желаю Вам больших успехов на этом пути! Залевская Александра Александровна

Lee Valentin Sergeevich

Уважаемая Светлана Михайловна, проблема, которая рассматривается в Вашей статье, в высшей степени актуальна и значима как в теоретическом, так в практическом отношении. Деловой дискурс как один из типов т.н. институционального дискурса в последние годы привлекает внимание лингвистов разных профилей. Ваш подход интересен прежде всего для тех, кто занимается вопросами межкультурной коммуникации. У меня учатся магистранты из Китая, которые активно интересуются европейским деловым дискурсом (они считают, что англоязычный и русскоязычный деловые дискурсы однородны и принципиально отличаются от китайского). То, что Вы особо подчеркиваете значимость в деловой беседе лингвистической индивидуальности (языковой личности) коммуникантов делает Ваш подход не просто разносторонним, но и в высшей степени убедительным. Желаю Вам успехов в работе над очень перспективной темой. Ваш коллега Валентин Сергеевич Ли.

Shumenko Olha

Уважаемая Светлана! Ваша статья очень интересна и актуальна. Желаю Вам успехов в дальнейших исследованиях.

Loshchenova Iryna

The psychological understanding of linguistic personality formation may be of crucial importance in terms of future linguists' professional training. It's great your thesis presents an example of the necessary coordination of different sciences in profound students' education. Good luck!

Karimova Nilufar

The report focuses on the issue which is important in today's business-developing world. As we know, business relations are widening day by day all over the world. The language of business discourse is one of the main factors that highly influence on the success of business communication. From this point of view, the study of linguistic personality in the context of business dicourse is significant.

Kobyakova Iryna

Уважаемая Светлана! Спасибо за исключительно интересный и важный доклад! Желаю Вам здоровья и всего доброго. Ирина Кобякова
PARTNERS
 
 
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
Would you like to know all the news about GISAP project and be up to date of all news from GISAP? Register for free news right now and you will be receiving them on your e-mail right away as soon as they are published on GISAP portal.